Posted by Chrissyx – 10.02.2008 – 00:00 Uhr – Kategorie: EA sucks
He [John Riccitiello] showed slides that listed dozens of developers that have been absorbed by publishers and developers over the last few years, and he admitted that many of those purchases bore bad fruit. "We at EA blew it," he said, referring to EA's problems keeping former top-tier studios Origin, Bullfrog and Westwood vital or even simply in existence, once they were purchased. There was too much consolidation, too much group think. The problem, he said, was "the fundamental belief that we could be one big happy family."
[...]
Another way of looking at it, he said, was city states. He pointed to Rockstar Games, Valve and Blizzard as development studios who do their own thing regardless of who owns them.
"The Command and Conquer model doesn't work," Riccitiello said. He said it was a bad idea for companies to buy development studios, change the studios names to brand them all to the publisher and expect progress.
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