Chrissyx
Homepage

EA killt... sich selbst?
Posted by Chrissyx – 15.01.2010 – 17:44 Uhr – Kategorie: EA sucks

---

Erst schlachtet EA aufgekaufte Marken und Studios, dann sich selbst: Mitch Lasky, ehemaliger Manager von EA, kommentiert die aktuelle Gewinnprognose und attestiert dem jetzigen CEO John Riccitiello einen gemachten Fehler nach dem anderen:

But by far the greatest failure of Riccitiello's strategy has been the EA Games division. JR bet his tenure on EA's ability to "grow their way through the transition" to digital/online with hit packaged goods titles. They honestly believed that they had a decade to make this transition (I think it's more like 2-3 years). Since the recurring-revenue sports titles were already "booked" (i.e., fully accounted for in the Wall Street estimates) it fell to EA Games to make hits that could move the needle. It's been a very ugly scene, indeed. From Spore, to Dead Space, to Mirror's Edge, to Need for Speed: Undercover, it's been one expensive commercial disappointment for EA Games after another. Not to mention the shut-down of Pandemic, half of the justification for EA's $850MM acquisition of Bioware-Pandemic. And don't think that Dante's Inferno, or Knights of the Old Republic, is going to make it all better. It's a bankrupt strategy.

Sollte EA tatsächlich selber aufgekauft werden, käme dies einer Erlösung für viele havarierte Marken gleich. Soll mir nur recht sein...
Link zum Thema im Forum

---

Quelle(n):     ↓http://bizpunk.blogspot.com/2010/01/after-bell-today-ea-announced-massive.html